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Apr 14 05 12:23 AM

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Cookie Monster Advocating Eating Healthy
Thursday April 7 4:00 PM ET

Something must be wrong in the land of Muppets. First PBS announced that "Sesame Street" would kick off its 36th season this week with a multiyear story arc about healthy habits. No problem there; childhood obesity rates are soaring. Then I learned of changes that turned my "Sesame Street" world upside-down.

My beloved blue, furry monster who sang "C is for cookie, that's good enough for me" is now advocating eating healthy. There's even a new song "A Cookie Is a Sometimes Food," where Cookie Monster learns there are "anytime" foods and "sometimes" foods.

"Sacrilege!" I cried. "That's akin to Oscar the Grouch being nice and clean." (Co-workers gave me strange looks. But I didn't care.)

Being a journalist, I did the only thing I knew how to do. I investigated why "Sesame Street" gave Cookie Monster a health makeover.

The answer would lead me into a world where television producers worked with health experts and politicians, a place where Cookie Monster does care about his health, and by association, the health of children.

The first place I headed was the Internet. On the Sesame Street Web site, little had changed. There was Cookie Monster, in all his blue furriness. He was holding a plate of cookies. He was chomping on a cookie. He still looked the same. But as we all know, looks can be deceiving.

So I searched the site for news on Cookie Monster and up popped a press release about the show's "Healthy Habits for Life" emphasis. Buried near the bottom was a one-sentence mention about Cookie Monster eating fewer cookies.

But what did that mean? Scarfing one plateful instead of two?

I picked up the telephone. "What's going on with Cookie Monster?" I asked the "Sesame Street" press office. "Why are you doing this?"

They sent me to Dr. Rosemarie T. Truglio, the show's vice president of research and education.

She said the show changes every year, focusing not just on teaching numbers and letters but also emotional and physical health. With the rise in childhood obesity, Truglio said "Sesame Street" is concentrating on the need to teach children about healthy foods and physical activity.

This season, each episode opens with a "health tip" about nutrition, exercise, hygiene and rest.

Truglio said "Sesame Street" also will introduce new characters, such as talking eggplants and carrots, and offer parodies, such as "American Fruit Stand." Even guest stars will address healthy activities, such as Alicia Keys talking and singing about the importance of physical activity.

Even politicians have gotten into the act, filming public service announcements with "Sesame Street" residents. In one taping, Senate Majority Leader Bill Frist taught Elmo to exercise jumping up and down. In another, Sen. Hillary Clinton and the small red monster discuss the various textures and tastes of foods.

But what about their position on Cookiegate?

"Even Cookie Monster is learning to control his cookie cravings," Frist told me by e-mail. "His sage advice opened our eyes to the simple joys of a tasty cookie and now reminds us that moderation is the key to healthy living."

Cookie Monster was not available for comment. (I'm hoping he hasn't gone too Hollywood.)

"We are not putting him on a diet," said his spokesman, Truglio. "And we would never take the position of no sugar. We're teaching him moderation."

The furry one also plans to try different kinds of cookies (read: healthier cookies) rather than his just staple, chocolate chip.

But will he still scarf his food? Yes, plus the occasional object, Truglio said.

But isn't that unhealthy? Her reply: He's still Cookie Monster.

Cookie Monster appears to be happy with the new "sometimes food" song, because at the end he warbles: "Is sometimes now?"

"Yes," he's told.

So there it is. Cookie Monster still gobbles cookies, he's just a healthier version of his old self. His eyes are still googly, his fur is still scruffy and he's still messy.

Even "Sesame Street" recognizes that we all need guilty pleasures.

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Ya know, I always thought cookies WERE "cookie monsters" source of nutrients... wasn't that why he was called cookie monster.. cookie monster doesnt eat veggies and fruits.. he its cookies.. thats what cookie monster does.. eat cookies.. jeez!

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We're all a sinner, but ya put your good foot down and make your soul a winner...

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#2 [url]

Apr 14 05 3:01 AM

haha they tryna breed babies into homos now or what?...

shit, COOKIE monster..simple as that.

Everyone hates me here, that's why i was never informed of the new site.

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Doot

Posts: 4,530 Official Asshole

#5 [url]

Apr 14 05 4:34 AM

Guys.... Listen to This.... I Know this Cookie Monster Shit is Fucked Up Enough.... But This Shit Really Rocked My World.... Especially After I Read Your Post Miss Lizz....

So Saturday I am Sitting at Home Readin the Paper....
Section D... The Buisness Section.... There is a Big Picture of a Chinese Puppeteer (Muppet Operator... As They Call Him) Holding Elmo While Two Camera Me Film This Shit.... I Was Like Wow... The Muppets are Puppets??? I Was Like Fuck That Shit.... It Can't Be True.... It Is However... and Muppets are Not Real.... They Are Just Puppets....

AnyHow... And This Shit is Even Crazier... The Title of the Article That This Picture Belonged to Is Titled "Elmo Gets Less Tutorial for Educated Japan"????

The Article Adresses the Fact that Elmo, Instead of Teaching Kids in Japan How to Read and Count is Now Going to Be Adressing Deeper Issues Like Emotions...

Here is the Article....

TOKYO-- Elmo Has Undergone Something of a Metamorphosis in Japan.
Sure, He Still Has His Fuzzy Red Look, Falsetto Voice and Hearty Laugh in Japan's First Local Production of "Sesame Street." But Unlike Elmo Loved By Generations of American Children, This Muppet Wastes Little Time Teaching Reading or Arithmetic.

In Japan, Known For it's Reserve, Elmo is all About Feelings.

"We are Going for a Deeper Kind of Character With a Wider Range of Emotions."Said Yasuo Kameyama, One of The Local Producers Who Works on the Show With NewYork-Based Sesame Workshop, The Non-Profit Organization Behind "Sesame Street."

The Educational Show Has Enjoyed More than 35 Yearsof Sucess in the United States By Delivering Fun-Filled Pre-School Learning.
And so Elmo's Job was to Teach Basic Learning Like the Alphabet and Counting. But in Japan, Where the Literacy Rate Stand at 100 Percent and Children are Sent Regularly to Cram Schools, the "Sesame Street" that Started Last Fall is Designed to Be More Emotional.

Japan's Elmo Cries More Easily Than the U.S. Version. The American Elmo Wept Only Once During the Entire "Sesame Street" History, when a Gold Fish Died, but Elmo Has Already Had One Bout of Tears in the Japanese Production - When a Friend Left Without Saying Goodbye - and More Are Planned.

"We Want to Depict Emotional Conflict Through Elmo," Kameyama Said.

The Social and Emotional Developement of Childrem is Also a Key Part of the U.S Show, but the Version Here is More About Problem Solving and Growing Up. Much of the Half-Hour Half Hour Show is Spent on a Relativley Complex Story.

In One, Elmo Stumbles During a Track Race and Struggles with Feeling of Defeat, But Gets Up to Make It to The Finish Line. In Another, He Dreams About Becoming a Baseball Player, a Superhero and a Dancer, but In the End He Decides His True Love is Dance.

Japan's Production is Part of an Effort at "Sesame Street" in Recent Years to Spread it's Message Globally.






So Now You Know.... and Knowing is Half the Battle....

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#6 [url]

Apr 14 05 12:15 PM

weird man, so japan has its own sesame street? in NZ we got the american sesame st heh...

anyways, who cares? thats pointless info...

Everyone hates me here, that's why i was never informed of the new site.

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Doot

Posts: 4,530 Official Asshole

#7 [url]

Apr 15 05 5:07 AM

Powpow wrote:
weird man, so japan has its own sesame street? in NZ we got the american sesame st heh...

anyways, who cares? thats pointless info...




Fuck That


"Sesame Street" Is What I Grew Up Watching... If they Change That Shit it's Like MTV Coming Out and Saying, "Oh... They are Going to Release a New 2 Pac Cd... But Now Instead of Rhyming About Pulling Bitches and Selling Crack, He Will Be Teaching People How To Be Nice to One Another..."


Fuck all That Shit...... "C" is For "Cookie" and That Ma'Fuggin Good Enough For ME....

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#9 [url]

Apr 15 05 3:14 PM

DootDootAloot wrote:
Fuck all That Shit...... "C" is For "Cookie" and That Ma'Fuggin Good Enough For ME....


exactly! haha right on doot!

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We're all a sinner, but ya put your good foot down and make your soul a winner...

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#10 [url]

Nov 29 11 8:41 AM

if that's what you think so then, i agree!

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